About Us

About Us

Where we come from

The idea to create SuperDisty comes from our own experience working in distribution and working with online retailers. Elaine Ralph and Gabriel Nolan cofounded SuperDisty after working 20 years in IT distribution and witnessing the shift towards online marketplaces and the challenges that came along with it. As a distributor, online retailers were a key sales opportunity and soon became vital to our business. We needed to find a way to efficiently manage a large catalogue of products and high volume of orders. Established retailers like Amazon buy directly from manufacturers and distributors but place demanding rules on suppliers. Non-conformance with rules results in lost business, negative performance scores and financial fines. Therefore, we also wanted a solution to manage new business requirements specific to online channels. Finally, we wanted a solution that would adapt to your business and integrate seamlessly with your existing ERP systems. We created SuperDisty to meet our own needs and continued to improve our capabilities to meet the requirements of manufacturers and distributors.

Our mission

We want to be your partner for online sales and grow your business. If you manufacture or distribute physical products, SuperDisty is the immediate choice to increase your market penetration and scale efficiently. SuperDisty is available to all distributors and manufacturers. SuperDisty manages product data feeds to online traders, accepts or rejects orders based on a customer’s multiple predefined criteria and charges a transaction fee based on sales achieved through our interface. This provides a very cost-effective way for companies to enter new online trading platforms with no upfront costs. We streamline decisions and automate repetitive tasks to maximise your profit. Continuously scaling your business is as important to us as it is to you. This is why we track, analyse and report lost business opportunities in real time.​

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Our Team

Elaine Ralph

Chief Executive Officer
Elaine has a strong background in the IT Distribution sector where she set up and has been running a multi-million Euro IT distribution business for the last 20 years. She is responsible for building the organisation, managing the business and finding suitable partners to enhance the offering of SuperDisty.

Gabriel Nolan

Chief Financial Officer
Gabriel is CFO of SuperDisty, he trained and qualified as a chartered accountant with Ernst and Young. Gabriel worked in a variety of commercial enterprises in Ireland and Australia and co-founded the distribution business and now SuperDisty with Elaine.

Joan Murphy

Program Director
Joan lead projects on a global scale for major organisations like Hewlett Packard. Joan now orchestrates SuperDisty's short-term and long-term plans, coordinates our departments and gets things done.

Martin Ganter

Head of Strategy
Martin is a professional business mentor and strategist. Martin has an unbeaten record of achievement in raising finance, business organisation and strategy.

Caroline Pearson

Chief Technology Officer
Caroline is our CTO. She is a graduate from the University of Limerick with a B.Sc and a Graduate Diploma in Computer Science. She has worked in many industries as a software engineer and developer.

Mahender Kumar

Software Developer
Mahender is a talented software developer continuously improving the customer experience and bringing new features to SuperDisty based on changing business needs.
OUR PARTNERS

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Reach us directly +353 15241640 or info@superdisty.com